From hashtags to likes, social media touches all aspects of our personal and professional lives.  Are you interested in learning more about how social media helps power business, recruiting, and branding at UT and beyond?

“The Power of Social Media” is the theme of Social Media Week 2015, to be held Monday, March 30, through Thursday, April 2.  Hosted by the College of Communication and Information (CCI), the week will include eight presentations, all of which will take place in the Scripps Lab in the Communications Building in Circle Park.  All events are open to the public and free of charge.

Social Media Week 2015
Scripps Lab in Communications Building

Monday, March 30
1:00-1:25 p.m. — Kickoff event with special proclamations from Knox County Mayor Tim Burchett, Knoxville City Mayor Madeline Rogero, and Chancellor Jimmy Cheek
1:30-3 p.m. — Social media power up: Understanding relationships and audiences

Tuesday, March 31
9:40-10:55 a.m. — Facebook for business: The story and the stats
11:15-12:25 p.m. — The power of social media in collegiate recruiting
2:10-3:25 p.m. — UT’s brand and the power of our social media voice

Wednesday, April 1
10:15-11:30 a.m. — A #VolForLife’s view on social media
11:45-1 p.m. — Becoming multimedia: The transformational power of social media
1:30-3 p.m. — The science of social media: Leverage the Internet to change your life and career

Thursday, April 2
9:40-10:55 a.m. — Do what you love: Social media from leisure to news
11:30 a.m.-12:30 p.m. — Keynote luncheon with UT Head Football Coach Butch Jones (invitation only)