Dr. Amy Cathey
Book Details
Title
Strategy from the Outside In: Profiting from Customer Value
Author
Award Year
ISBN
9780071742290
Honoree Information
Dr. Amy Cathey
Position
Distinguished Lecturer
Department
Graduate & Executive Education
Occasion
On the occasion of Dr. Amy Cathey's promotion to Distinguished Lecturer
Why Chosen
This book provides a great overview of customer value and the importance of making strategic decisions with the needs of the customer in mind. Day and Moorman offer four customer value imperatives for companies to consider: Be a customer value leader. Innovate new value for customers. Capitalize on the customer as an asset. Capitalize on the brand as an asset. I routinely assign this book in my Executive MBA marketing classes and the concepts are applicable and well-received.