Dr. Amy Jo Coffey
Book Details
Title
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Author
Award Year
ISBN
9781138581036
Ebook
Honoree Information
Dr. Amy Jo Coffey
Position
Professor
Department
Journalism & Media
Occasion
On the occasion of Dr. Amy Jo Coffey's tenure as Professor
Why Chosen
This is my awarding-winning (co-authored) text, written because it was a much-needed resource within my sub-discipline of media management and economics. The case-based approach to media/audience analytics also provides datasets for analysts to learn by doing. It serves as a textbook for students as well as a desk reference for industry practitioners.