Dr. Michelle Lynn Childs
Book Details
Title
The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19
Author
Award Year
ISBN
9781613631508
Honoree Information
Dr. Michelle Lynn Childs
Position
Associate Professor
Department
Retail, Hospitality & Tourism Mgmt
Occasion
On the occasion of Dr. Michelle Lynn Childs's tenure and promotion to Associate Professor
Why Chosen
Retailing is constantly changing and to succeed, retailers need to respond quickly to consumer trends and behaviors. At the onset of the COVID-19 pandemic, there was wide distribution within the retailing industry, were current events created changed consumer habit and behavior.